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Hi! My name is Danielle (but I go by Elly). 

I am the sole designer and owner of Hook & Co LLC. 

I grew up in West Michigan, graduated from college in the suburbs of Chicago and then came back to Grand Rapids. I met my husband and we got married in May of 2020. We currently live on the north side of GR and enjoy time outdoors, seeing friends, and being aunt & uncle to 12 sweet nieces and nephews.

Floristry became a new passion of mine that I never would have expected. With my love of the outdoors and an interest in gardening when we purchased our first home, I quickly realized I needed to pursue this creative outlet. I've learned as much as possible to become a knowledgeable business owner and a growing designer. Home deliveries are one of my favorite parts of this work! 


My biggest hope is that I can bring beauty into Grand Rapids homes all year round because a perfect holiday table and a cluttered kitchen counter both deserve something pretty. 

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